I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?
That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction.
A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.
Remember, when customers feel connected to a brand, 57 percent will increase their spending and 76 percent will purchase from them over a competitor, according to Sprout Social research.
Find out how to create a killer social listening strategy that can transform your business and propel your brand miles ahead of your competition.